WealthNorth is free to read and use. These are the ways the site earns money, and the rules that keep that money away from what we publish.
Display advertising
Most pages show ads served by Google AdSense. Google chooses which ads appear, and WealthNorth is paid when ads are shown or clicked. We don’t choose individual advertisers, and an ad appearing on a page is not a recommendation. How Google uses cookies for advertising, and how to opt out, is on our privacy policy.
Referral partners
A few pages link to partners that may pay WealthNorth a fee when a reader uses their service through our link. These links carry a label such as “Partner” or a disclosure next to them.
- Homewise, an online mortgage broker, on some mortgage and housing pages.
- Smarter Loans, a loan comparison service, on some borrowing pages.
- Wealthsimple, through a referral link on our bank account promotions page, which can earn WealthNorth a referral bonus. A labelled box pointing to that page appears on banking pages.
Using a partner’s link doesn’t change what you pay them.
Sponsorships and sponsored content
WealthNorth may work with sponsors. Any sponsorship, paid placement or sponsored content is clearly labelled where it appears, so you can always tell it apart from our editorial content.
How we keep paid relationships separate
- Advertisers, partners and sponsors don’t review, approve or pay for our editorial pages, rankings, ratings or wording.
- Payment never decides whether a product appears in our editorial content or where it ranks. Anything paid is labelled.
- Partner and sponsor links are marked as such where they appear.
The partners listed above are the ones we work with today. When we add or end a partnership or sponsorship, we update this page, and every paid link is labelled on the page where it appears.
Questions
If you think a page doesn’t make a commercial relationship clear, please tell us. How our content is researched and checked is described on How We Check Facts.