In Canada’s occupational data, marketing managers belong to one occupation, “advertising, marketing and public relations managers” (NOC 10022). Neither Job Bank nor the Census publishes job titles such as brand manager or digital marketing manager separately, so the figures here cover the occupation as a whole. Job Bank reports hourly wages for the occupation by province, and the 2021 Census reports what people in it earned in 2020 when they worked full year, full time. This page is part of the salary by profession hub; the overview of manager pay compares marketing with other management fields, and what graphic designers earn covers a creative role close to marketing.
Hourly wages for marketing managers by province
Job Bank’s national figures for this occupation cover 2023-2024 and come from the Labour Force Survey. Nationally, the median is $55.29 an hour, the 10th percentile $34.62 and the 90th percentile $89.74. Converted at 37.5 hours a week for 52 weeks (1,950 hours), the median is about $107,816 a year and the 90th percentile about $174,993. Ontario’s median is $57.44 an hour and British Columbia’s $52.88.
| Region | Low (per hour) | Median (per hour) | High (per hour) | Period and data |
|---|---|---|---|---|
| Canada | $34.62 | $55.29 | $89.74 | 2023-2024, Labour Force Survey |
| Newfoundland and Labrador | $31.25 | $52.31 | $72.12 | 2023-2024, Labour Force Survey |
| Prince Edward Island | $32.00 | $51.44 | $92.31 | 2023-2024, Labour Force Survey |
| Nova Scotia | $28.85 | $52.88 | $96.15 | 2023-2024, Labour Force Survey |
| New Brunswick | $42.05 | $55.29 | $66.67 | 2023-2024, Labour Force Survey |
| Quebec | $29.81 | $52.88 | $84.13 | 2023-2024, Labour Force Survey |
| Ontario | $36.86 | $57.44 | $88.94 | 2023-2024, Labour Force Survey |
| Manitoba | $28.85 | $50.82 | $82.42 | 2023-2024, Labour Force Survey |
| Saskatchewan | $36.06 | $52.88 | $82.42 | 2023-2024, Labour Force Survey |
| Alberta | $36.06 | $59.62 | $91.35 | 2023-2024, Labour Force Survey |
| British Columbia | $36.06 | $52.88 | $92.31 | 2023-2024, Labour Force Survey |
| Yukon | $40.70 | $57.04 | $76.00 | 2024, Small Area Estimation |
| Northwest Territories | $40.69 | $61.09 | $80.27 | 2024, Small Area Estimation |
| Nunavut | $46.46 | $69.00 | $88.39 | 2024, Small Area Estimation |
Source: Job Bank wages (Employment and Social Development Canada), NOC 10022. Low is the 10th percentile and high the 90th percentile of wages.
What marketing managers earned in 2020: the Census
For advertising, marketing and public relations managers who worked full year, full time in 2020, the national median employment income was $87,000, with $91,000 in Ontario and $87,000 in Quebec. These are 2020 incomes; the inflation-adjusted columns restate them in today’s dollars using the Consumer Price Index, and they don’t show what marketing managers are paid now.
| Province | Median, 2020 | Median in August 2026 dollars | Average in August 2026 dollars |
|---|---|---|---|
| Canada | $87,000 | $107,900 | $128,100 |
| Newfoundland and Labrador | $74,000 | $91,700 | $94,700 |
| Prince Edward Island | $77,000 | $95,500 | $93,600 |
| Nova Scotia | $77,000 | $95,500 | $103,400 |
| New Brunswick | $73,000 | $90,500 | $97,700 |
| Quebec | $87,000 | $107,900 | $126,200 |
| Ontario | $91,000 | $112,800 | $135,900 |
| Manitoba | $75,500 | $93,600 | $99,200 |
| Saskatchewan | $88,000 | $109,100 | $116,000 |
| Alberta | $86,000 | $106,600 | $129,900 |
| British Columbia | $81,000 | $100,400 | $112,200 |
Source: Statistics Canada, 2021 Census of Population, Table 98-10-0586-01: employment income in 2020 of people who worked full year, full time. Columns in August 2026 dollars multiply the 2020 figure by the change in the Consumer Price Index from its 2020 average to August 2026 and round to the nearest $100; they are not newer survey results.
Marketing managers compared with marketing specialists and sales managers
Job Bank also publishes national wages for professional occupations in advertising, marketing and public relations (NOC 11202) and for corporate sales managers (NOC 60010), on the same basis:
| Occupation (NOC) | Low (per hour) | Median (per hour) | High (per hour) |
|---|---|---|---|
| Professional occupations in advertising, marketing and public relations (11202) | $20.50 | $35.58 | $57.44 |
| Advertising, marketing and public relations managers (10022) | $34.62 | $55.29 | $89.74 |
| Corporate sales managers (60010) | $36.54 | $60.10 | $112.00 |
Source: Job Bank wages (Employment and Social Development Canada), 2023-2024, Labour Force Survey. Low is the 10th percentile and high the 90th percentile of wages.
At the national median, the manager occupation pays $19.71 an hour more than the professional one.
What the data can’t show
Neither source records the size of the budget a manager runs, whether the role is at an agency or in-house, or bonuses and equity paid on top of base salary, so two offers with the same title can differ in ways these tables don’t capture. Job Bank doesn’t split pay by education, and the Census splits it only by level of schooling, not by professional credential or certification; the accountants page shows the same limit for CPAs.
Related pages
- Salary by profession in Canada
- How much managers make in Canada
- How much graphic designers make in Canada
- How much journalists make in Canada
- How much IT managers make in Canada
- How much HR professionals make in Canada
→ Back to: Canadian Income Guide
Sources
The figures and rules on this page come from these sources, last checked against them between September 24, 2026 and October 4, 2026. How we check facts.
- Government of Canada: Wages - Open Government Portal
- Statistics Canada: Statistics Canada
- Statistics Canada: Consumer Price Index, annual average, not seasonally adjusted
- Statistics Canada: Consumer Price Index, monthly, not seasonally adjusted