Disclosure: Homewise is a WealthNorth referral partner. WealthNorth may receive a referral fee if you use Homewise through a link on this site; this review is written independently of that relationship.
Homewise is a digital mortgage brokerage based in North York, Ontario. You fill in a profile online, its software searches its lender panel, and a Homewise advisor negotiates with the lender and guides you through to closing. This review covers how that process works, who runs Homewise, where it is licensed and how it gets paid, alongside the other platforms in our mortgage lenders and brokers hub.
Homewise at a glance
| Feature | Detail |
|---|---|
| What it is | Digital mortgage brokerage |
| Head office | North York, Ontario |
| Lender access | Over 30 banks and lenders |
| Where it is licensed | Licensed brokerage in Ontario, Alberta, BC, Manitoba, Nova Scotia, Newfoundland and Labrador, New Brunswick and Saskatchewan |
| Cost and how it is paid | Free to borrowers; the lender pays Homewise when the mortgage closes |
Who runs Homewise
Homewise’s site is published by Homewise Solutions Inc., and its team page lists Jesse Abrams as founder and CEO. The company also runs an Ontario real estate brokerage, Homewise Real Estate. Neither Homewise’s nor Ratehub.ca’s own pages describe an ownership link between the two: Ratehub’s pages describe its in-house brokerage as the former CanWise Financial, covered in our Ratehub review.
How the matching works
Homewise says you can “apply online in only 5 minutes”. After you build a profile (income, employment, down payment and the property), its software searches its lender panel and a personal Homewise advisor takes over: in Homewise’s words, “while our AI technology searches the market, you get a personal Homewise Advisor to guide you at each step”. The advisor negotiates with the lender, handles the paperwork through to closing, and stays available during the term. How lenders and brokers use this kind of software is covered in our guide to AI in the mortgage industry.
Its lender panel, as Homewise states it: Over 30 banks and lenders. Homewise also says it works with partners offering mortgages from private lenders for borrowers who don’t fit the main lenders’ criteria; our comparison of private mortgage lenders explains that market. And it says it often uses part of the commission lenders pay it to “buy down” a client’s rate.
How Homewise is paid
Free to borrowers; the lender pays Homewise when the mortgage closes. That is the usual brokerage model, explained in how mortgage brokers get paid. Homewise also says it covers the cost of pulling your credit report.
Pros and cons
| Pros | Cons |
|---|---|
| Short online application, then a personal advisor | No in-person offices |
| Negotiates with lenders for you | Not licensed in every province (see the table above) |
| Partners for private-lender files | Doesn’t publish a rate hold or rate promise |
| Free to borrowers | Paid by lender commissions, like most brokerages |
Who Homewise suits
Homewise tends to suit borrowers who want a broker to do the shopping and negotiating, without visiting an office: first-time buyers who find lender choice overwhelming, and homeowners renewing or refinancing a straightforward mortgage. Borrowers with complex income can compare the options in our self-employed mortgage guide. Borrowers who want to meet in person can look at True North Mortgage.
How Homewise compares
- nesto is an online lender and brokerage with salaried advisors: see the nesto review.
- Ratehub.ca is a comparison site with its own brokerage: see the Ratehub review.
- True North Mortgage has salaried advisors and stores: see the True North review.
- Perch adds home-value tracking after closing: see the Perch review.
The choice between a bank, a broker and an online platform is in our digital mortgage comparison.
Related articles
Sources
The figures and rules on this page come from these sources, last checked against them on October 5, 2026. How we check facts.
- thinkhomewise.com: FAQs - Homewise