The Core Cost Comparison
| Approach |
Management Fee |
ETF MER |
All-In Cost |
| DIY — XEQT at Questrade (free ETF trades) |
$0 |
0.20% |
0.20% |
| DIY — VGRO at Questrade |
$0 |
0.24% |
0.24% |
| DIY — XBAL at Questrade |
$0 |
0.20% |
0.20% |
| Questwealth (robo-advisor) |
0.20–0.25% |
0.15–0.25% |
~0.40% |
| Wealthsimple Managed (robo-advisor) |
0.40% |
0.10–0.20% |
~0.55% |
| Big-bank balanced mutual fund |
~0% (bundled) |
1.80–2.50% |
~2.00% |
Annual Dollar Cost at Different Portfolio Sizes
| Portfolio Size |
DIY XEQT |
Questwealth |
Wealthsimple |
Bank Mutual Fund |
| $10,000 |
$20 |
$40 |
$55 |
$200 |
| $25,000 |
$50 |
$100 |
$138 |
$500 |
| $50,000 |
$100 |
$200 |
$275 |
$1,000 |
| $100,000 |
$200 |
$400 |
$550 |
$2,000 |
| $250,000 |
$500 |
$1,000 |
$1,375 |
$5,000 |
| $500,000 |
$1,000 |
$2,000 |
$2,750 |
$10,000 |
What a Robo-Advisor Gives You (vs DIY)
| Feature |
DIY ETF |
Robo-Advisor |
| Automatic rebalancing |
❌ Manual (you must do it) |
✅ Automatic |
| Dividend reinvestment |
❌ Manual or DRIP setup |
✅ Automatic |
| Tax-loss harvesting |
❌ Manual |
✅ Some platforms |
| Behavioral guardrails (hard to panic-sell) |
❌ You have full control |
✅ Less temptation to react |
| Portfolio construction expertise |
❌ You decide |
✅ Professional-managed allocations |
| Account opening complexity |
Low (choose 1 ETF) |
Very low |
| Ongoing time required |
~1–2 hours/year |
~0 hours/year |
| Fee transparency |
✅ Crystal clear (MER on ETF page) |
✅ Good (must add mgmt fee + MER) |
| Human advisor contact |
❌ None |
✅ Some platforms |
20-Year Compounding Impact of the Fee Difference
Starting balance: $100,000. Annual gross return: 6%. Additional $500/month contributions. All fees deducted annually.
| Approach |
All-In Fee |
Portfolio Value at Year 20 |
Fees Paid (Total) |
| DIY XEQT |
0.20% |
~$465,000 |
~$9,000 |
| Questwealth |
0.40% |
~$447,000 |
~$18,000 |
| Wealthsimple Managed |
0.55% |
~$436,000 |
~$25,000 |
| Bank Mutual Fund |
2.00% |
~$355,000 |
~$90,000 |
Difference between DIY and Wealthsimple: ~$29,000 over 20 years. Difference between DIY and bank fund: ~$110,000 over 20 years. Estimates are illustrative; actual results depend on market performance.
Popular One-Ticket ETFs for DIY Canadian Investors
| ETF |
Equity % |
MER |
Appropriate For |
| XEQT (iShares) |
100% global equity |
0.20% |
Long-term investors (10+ year horizon) |
| VEQT (Vanguard) |
100% global equity |
0.24% |
Same as XEQT, slight Canada tilt |
| XGRO (iShares) |
80% equity / 20% bonds |
0.20% |
Growth-oriented, moderate risk |
| VGRO (Vanguard) |
80% equity / 20% bonds |
0.24% |
Similar to XGRO |
| XBAL (iShares) |
60% equity / 40% bonds |
0.20% |
Balanced risk tolerance |
| VBAL (Vanguard) |
60% equity / 40% bonds |
0.25% |
Similar to XBAL |
| XCNS (iShares) |
40% equity / 60% bonds |
0.20% |
Conservative; near-retirement |
| XINC (iShares) |
20% equity / 80% bonds |
0.20% |
Income-focused / retirees |
Break-Even Analysis: Is the Fee Worth It?
At what portfolio size is it worth switching from robo-advisor to DIY?
| Fee Gap |
Annual $ Savings at $100K |
Annual $ Savings at $250K |
Annual $ Savings at $500K |
| 0.35% (Questwealth vs DIY) |
$350/yr |
$875/yr |
$1,750/yr |
| 0.40% (average robo vs DIY) |
$400/yr |
$1,000/yr |
$2,000/yr |
| 0.55% (Wealthsimple vs DIY) |
$550/yr |
$1,375/yr |
$2,750/yr |
Personal break-even formula: Divide the number of hours required to learn and manage DIY by your hourly earnings equivalent. If managing a DIY ETF portfolio takes 15 hours of learning + 2 hours/year, and your time is worth $50/hour, the setup cost is $750 (once) + $100/year. This is easily recouped by the fee savings above $100,000.
The Behavioural Factor — The Real Wildcard
Research on actual investor behavioural gaps:
| Investor Type |
Average Gross Market Return |
Average Net Investor Return |
Behavioural Gap |
| DIY stock pickers |
6–8%/year |
4–5%/year |
~2% loss from timing |
| DIY index investors |
6–8%/year |
5.5–7%/year |
~0.5–1% loss |
| Robo-advisor clients |
6–8%/year |
5.8–7.2%/year |
~0.2–0.5% loss |
| Bank mutual fund clients |
4–6%/year (net of MER) |
3.5–5%/year |
~0.5–1% loss |
Even DIY index investors who understand the strategy can fall prey to panic selling in crashes. Robo-advisors tend to produce slightly better behavioral outcomes by design. The net result: the fee gap may be smaller in practice than in theory for emotionally reactive investors.
Who Should Use a Robo-Advisor vs Go DIY
| Choose a Robo-Advisor If… |
Choose DIY ETFs If… |
| You’ve panic-sold investments before |
You can ignore your portfolio during crashes |
| You find investing confusing or stressful |
You’re comfortable choosing one ETF (XEQT/VGRO) |
| You want completely hands-off management |
You want to save the fee difference |
| Your portfolio is under $50,000 (fee gap is small) |
Your portfolio is $100,000+ (fee gap is meaningful) |
| You want automatic rebalancing without thinking |
You’re willing to rebalance once or twice a year |
| You use RESP and want target-date de-risking (Justwealth) |
You want full control and transparency |
How to Set Up a DIY ETF Portfolio at Questrade
- Open a Questrade account (free ETF purchases)
- Choose your account type (TFSA, RRSP, FHSA, or personal)
- Fund the account (EFT or cheque; typically 1–3 business days)
- Choose one ETF: XEQT (100% equity), XGRO (80/20), or XBAL (60/40)
- Buy the ETF — no commission at Questrade
- Set up automatic contributions if possible
- Review once per year — only rebalance if allocation drifts more than 5%
Total ongoing time: ~1–2 hours per year after initial setup.
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