What Is FreshBooks?
FreshBooks is a cloud-based accounting software platform built specifically for self-employed professionals and service-based small businesses. Founded in Toronto in 2003, FreshBooks has deep Canadian roots and is specifically designed for the freelancer and agency workflow — not adapted from a general-purpose accounting system.
Where platforms like QuickBooks Online are built top-down from accounting principles (debits/credits, journal entries, general ledger), FreshBooks is built from the client billing experience outward. Invoicing, time tracking, and project profitability are its core strengths.
FreshBooks Pricing (Canada 2026)
| Plan | Monthly Price | Annual Price | Billable Clients | Key Features |
|---|---|---|---|---|
| Lite | $22/month | ~$200/year | 5 | Invoicing, expenses, time tracking, estimates |
| Plus | $40/month | ~$360/year | 50 | + Recurring invoices, proposals, client retainers |
| Premium | $60/month | ~$540/year | Unlimited | + Custom email domain, late fee automation |
| Select | Custom | Custom | Unlimited | + Account manager, training, lower payment fees |
FreshBooks regularly offers 50–60% off for the first 4–6 months on its website — the effective first-year cost is often $110–160 CAD for the Plus plan.
Billing client limit caveat: The client limit counts “active” clients — those with at least one invoice in the past year. Archived clients do not count toward the limit.
Core Features
Invoicing
FreshBooks’ invoicing is among the best available:
- Professional, customizable invoice templates
- Automatic late payment reminders and late fees
- Recurring invoice schedules (weekly, monthly, custom)
- Client retainer billing
- Estimates and proposals that convert to invoices on client approval
- Multi-currency invoicing
- Accept credit cards and bank transfers directly on invoices (2.9% + $0.30 per transaction)
- Invoice viewed notifications (you see when the client opened the invoice)
Time Tracking
FreshBooks has a purpose-built time tracker — a feature largely absent from Wave and basic in QuickBooks. You can:
- Track time via timer or manual entry
- Log time against specific projects and clients
- Set hourly rates per project or team member
- Convert tracked time directly to line items on invoices with one click
- See billable vs non-billable time breakdown
For lawyers, consultants, designers, and developers billing by the hour, built-in time tracking eliminates the need for a separate app like Harvest or Toggl.
Project Management & Profitability
FreshBooks tracks project financials — what you budgeted, what you logged in time, what expenses you incurred, and what you invoiced. The project profitability report shows whether individual projects were profitable, helping you price future work accurately.
This is a meaningful differentiator from Wave (which lacks project tracking) and QuickBooks Simple Start (which requires a higher-tier plan for project tracking).
Expense Tracking
- Bank feed: connect Canadian bank accounts and credit cards for automatic import
- Receipt scanning via mobile app
- Assign expenses to projects or clients
- Categorize expenses for tax reporting
- Mark expenses as billable and pass them through to client invoices
Client Communication
FreshBooks includes a client-facing portal where clients can:
- View and pay invoices online
- View project status and files
- Approve estimates
- Exchange messages with you
This client portal reduces back-and-forth email for professional service businesses.
Financial Reports
FreshBooks generates:
- Profit & loss (income statement)
- Balance sheet (Plus and above)
- Trial balance (Plus and above)
- Invoice details
- Expense report
- Payments collected
- Sales tax (GST/HST) summary
- Unbilled time and expenses
Note: FreshBooks uses modified cash accounting by default, not full double-entry accrual accounting. For businesses that need GAAP-compliant books or complex multi-entity accounting, QuickBooks Online or Xero are more appropriate. Most self-employed Canadians filing T1/T2125 are better suited to cash accounting anyway.
Canadian GST/HST
Setting up FreshBooks for Canadian taxes:
- Add your GST/HST business number in settings
- Create tax rates for applicable provinces (5% GST, 13% HST Ontario, 15% HST Maritimes, etc.)
- Apply the correct tax rate to each invoice or set a default
- Track ITCs on business expenses
FreshBooks generates a sales tax report showing tax collected and input tax credits. You file your return through CRA’s My Business Account — FreshBooks does not file directly.
Canadian Bank Connections
| Institution | Bank Feed | Credit Cards |
|---|---|---|
| TD Canada Trust | Yes | Yes |
| RBC Royal Bank | Yes | Yes |
| Scotiabank | Yes | Yes |
| BMO | Yes | Yes |
| CIBC | Yes | Yes |
| National Bank | Yes | Yes |
| Tangerine | Limited | Yes |
| Amex Canada | — | Yes |
FreshBooks vs. Wave vs. QuickBooks
| Feature | FreshBooks Plus | Wave | QuickBooks Essentials |
|---|---|---|---|
| Price | $40/month | Free | $40/month |
| Billable clients | 50 | Unlimited | Unlimited |
| Invoicing | Excellent | Good | Good |
| Time tracking | Built-in | No | Add-on (Plus only) |
| Project profitability | Yes | Basic | Add-on (Plus only) |
| Proposals/estimates | Yes | Yes | Yes |
| Client portal | Yes | No | No |
| Double-entry accounting | Modified | Full | Full |
| Inventory tracking | No | No | Add-on |
| GST/HST | Yes | Yes | Yes |
| Payroll | Gusto integration | Add-on | Add-on |
| Number of users | 2 (Plus) | Unlimited | 3 |
| Customer support | Email, phone | Self-serve | Chat, phone |
Who Should Use FreshBooks
FreshBooks is a strong fit for:
- Lawyers, accountants, consultants billing by the hour
- Marketing agencies, design studios, software developers
- Any business that tracks billable hours against client or project
- Service businesses that send proposals before projects begin
- Businesses that want client-facing invoicing with payment portal
- Self-employed professionals who value customer support availability
FreshBooks is probably not the right fit for:
- Businesses with physical inventory (no inventory tracking)
- Businesses needing full double-entry GAAP accounting → QuickBooks or Xero
- Budget-conscious sole proprietors with simple needs → Wave is free
- Businesses with more than 50 active clients on a budget → upgrade to Premium or switch to QuickBooks
- Businesses that need Canadian payroll built-in → QuickBooks Online with payroll add-on
Verdict
FreshBooks earns its price for self-employed professionals who bill by the hour or by project. The combination of time tracking, project profitability, and polished client communication features is difficult to match at this price point.
If you are a freelance designer, consultant, lawyer, or agency owner — and you value your time enough to pay for tools that reduce administrative friction — FreshBooks at $40/month (Plus plan) is worth considering. If your needs are simpler and you just need invoicing and expense tracking, start with Wave’s free plan first.