PC Optimum is Canada’s largest grocery loyalty program, covering Loblaws, Shoppers Drug Mart, Esso, and more. Here’s how to maximize your points.
PC Optimum Overview
| Feature |
Details |
| Point value |
1 cent per point |
| Base earning |
15 points per $1 at most stores |
| Minimum redemption |
10,000 points = $10 |
| Maximum redemption |
250,000 points = $400 |
| Expiry |
12 months inactivity |
| Membership cost |
Free |
PC Optimum Earning Structure
| Points |
Dollar Value |
| 10,000 |
$10 |
| 20,000 |
$20 |
| 50,000 |
$50 |
| 100,000 |
$100 |
| 150,000 |
$170 |
| 200,000 |
$250 |
| 250,000 |
$400 |
Note: Higher redemption tiers offer better value per point. Redeeming 250,000 gets you $400 (1.6 cents/point) vs 10,000 for $10 (1 cent/point).
Where to Earn PC Optimum Points
Grocery Stores
| Store |
Base Earning |
Notes |
| Loblaws |
15 points/$1 |
Full grocery |
| Real Canadian Superstore |
15 points/$1 |
Full grocery + Joe Fresh |
| No Frills |
15 points/$1 |
Discount grocery |
| Zehrs |
15 points/$1 |
Ontario |
| Valu-mart |
15 points/$1 |
Ontario |
| Your Independent Grocer |
15 points/$1 |
Various provinces |
| Fortinos |
15 points/$1 |
Ontario |
| Atlantic Superstore |
15 points/$1 |
Atlantic Canada |
| Maxi |
15 points/$1 |
Quebec |
| Provigo |
15 points/$1 |
Quebec |
| T&T Supermarket |
15 points/$1 |
Asian specialty |
| Extra Foods |
15 points/$1 |
Western Canada |
Shoppers Drug Mart
| Purchase |
Base Earning |
| Beauty |
15 points/$1 |
| Health & wellness |
15 points/$1 |
| Prescriptions |
Varies by province |
| Groceries/household |
15 points/$1 |
| Electronics |
15 points/$1 |
Gas & Convenience
| Partner |
Earning |
| Esso (with PC card) |
10 points/L |
| Esso convenience store |
15 points/$1 |
| Mobil (with PC card) |
10 points/L |
Other Partners
| Partner |
Earning |
| Joe Fresh |
15 points/$1 |
| PC Express (grocery pickup) |
15 points/$1 |
| PC Travel |
Points on bookings |
| LCBO (Ontario) |
Points on select purchases |
PC Financial Credit Cards
| Card |
Annual Fee |
Earning Rate |
Best For |
| PC Financial Mastercard (no fee) |
$0 |
10 points/$1 everywhere, 25 points/$1 at PC stores |
Entry-level |
| PC Financial World Mastercard |
$0 |
10 points/$1 everywhere, 30 points/$1 at PC stores |
Mid spenders |
| PC Financial World Elite Mastercard |
$0 |
10 points/$1 everywhere, 45 points/$1 at PC stores, 30 points/$1 gas |
Heavy PC shoppers |
Earning Comparison
| Card |
$500/month PC groceries |
$500/month other spending |
| No card (points only) |
7,500 points |
— |
| PC Financial Mastercard |
12,500 points |
5,000 points |
| PC World Mastercard |
15,000 points |
5,000 points |
| PC World Elite Mastercard |
22,500 points |
5,000 points |
Annual value with PC World Elite at PC stores:
- $500/month × 45 points = 270,000 points/year = $270+ in free groceries
How to Maximize PC Optimum Points
1. Personalized Offers (Essential)
| Offer Type |
Example |
| Product bonus |
“Get 2,000 points on Oreo cookies” |
| Spend threshold |
“Spend $30 on produce, get 5,000 points” |
| Category bonus |
“Get 2x points on dairy this week” |
| PC Express bonus |
“Pickup order, get 10,000 points” |
Strategy:
- Open PC Optimum app before shopping
- Load all relevant offers (they auto-activate)
- Plan shopping around highest-value offers
- Scan card at checkout
2. 20x Points Events (Best Days to Shop)
| Regular purchase |
Points earned normally |
Points earned on 20x day |
| $100 at Shoppers |
1,500 points |
30,000 points |
| $200 at Shoppers |
3,000 points |
60,000 points |
| $300 at Shoppers |
4,500 points |
90,000 points |
When 20x events happen:
- Typically Saturday mornings at Shoppers Drug Mart
- Sometimes weekday evenings
- Often requires minimum purchase ($50-$75)
- Check app and flyers for announcements
Best 20x strategy:
- Stock up on cosmetics, skincare, vitamins
- Buy gift cards for future needs
- Purchase electronics (tablets, headphones)
- Get toiletries you’ll use throughout the year
3. PC Express Pickup/Delivery Bonuses
| Promotion |
Points |
| First PC Express order |
20,000+ points |
| Weekly PC Express bonus |
Varies (2,000-10,000) |
| Spend threshold PC Express |
Often 10,000+ on $100 spend |
4. Bonus Events
| Event |
Frequency |
Value |
| 20x points |
Monthly |
Best event |
| Points Days (Loblaws) |
Quarterly |
Extra points on purchases |
| Shoppers Beauty Bonus |
Regular |
Beauty-specific bonuses |
| PC Insiders Report |
Quarterly |
New personalized offers |
Redemption Strategy
Redemption Tiers
| Points |
Value |
Value/Point |
| 10,000 |
$10 |
1.0 cents |
| 20,000 |
$20 |
1.0 cents |
| 50,000 |
$50 |
1.0 cents |
| 100,000 |
$100 |
1.0 cents |
| 150,000 |
$170 |
1.13 cents |
| 200,000 |
$250 |
1.25 cents |
| 250,000 |
$400 |
1.6 cents |
When to Redeem
| Tier |
Recommendation |
| 10,000-100,000 |
Redeem anytime if needed |
| 150,000+ |
Better value—wait if you can |
| 250,000 |
Best value (60% bonus vs 10,000 tier) |
Optimal strategy: Save to 200,000 or 250,000 for maximum value, but don’t stress if you need to redeem earlier.
Where to Redeem
| Location |
Notes |
| Loblaws banner stores |
Any grocery purchase |
| Shoppers Drug Mart |
Any non-prescription purchase |
| Esso/Mobil |
Gas redemption |
| PC Travel |
Travel bookings |
PC Optimum + PC Mastercard Combo
Maximum Earning Example
| Transaction |
Without PC Card |
With PC World Elite |
| $100 groceries (Loblaws) |
1,500 points |
4,500 points |
| + Personalized offers (avg) |
3,000 points |
3,000 points |
| Total |
4,500 points |
7,500 points |
Annual earning (heavy PC shopper):
- $800/month groceries × 45 points = 432,000 base points
-
- Offers average 15,000/month = 180,000 points
- Total: 612,000 points = $600+ value/year
Stacking Strategy
- Load personalized offers in app
- Shop during 20x events when possible
- Pay with PC Financial Mastercard
- Scan PC Optimum card
- Save points to 200,000+ for bonus redemption value
PC Optimum vs Scene+
| Feature |
PC Optimum |
Scene+ |
| Point value |
1-1.6 cents |
1 cent |
| Grocery partner |
Loblaws |
Sobeys |
| Drug store |
Shoppers Drug Mart |
Lawtons |
| Gas |
Esso/Mobil |
— |
| Entertainment |
— |
Cineplex |
| Credit card |
PC Financial |
Scotiabank |
| Transfer to airline |
No |
Yes (Aeroplan) |
| Best bonus event |
20x points |
— |
Which Program Wins?
| If you shop at… |
Winner |
| Loblaws/No Frills/Superstore |
PC Optimum |
| Sobeys/Safeway/Foodland |
Scene+ |
| Shoppers Drug Mart for beauty |
PC Optimum |
| Cineplex often |
Scene+ |
| Want airline miles |
Scene+ (Aeroplan transfer) |
| Esso gas |
PC Optimum |
Weekly Grocery Shopper
| Action |
Why |
| Check offers every week |
New offers drop regularly |
| Plan shopping around offers |
3,000-10,000 bonus points/visit |
| Use PC World Elite |
45 points/$1 vs 15 base |
| Try PC Express occasionally |
Promo bonus offers |
Shoppers Drug Mart Regular
| Action |
Why |
| Wait for 20x events |
20x the points |
| Stock up on big 20x days |
Toiletries, beauty, vitamins |
| Check Beauty offer section |
Frequent cosmetics bonuses |
| Use PC card |
Extra points layer |
Esso Gas Station User
| Action |
Why |
| Link card to Speedpass+ |
Auto-earn 10 points/L |
| Get PC World Elite |
30 points/$1 on gas |
| Buy car wash with fill-up |
Points on both |
| Use convenience store for snacks |
15 points/$1 |
Common Mistakes
| Mistake |
Fix |
| Not loading offers |
Check app every shopping trip |
| Missing 20x events |
Set calendar reminder for Shoppers |
| Redeeming at 10,000 |
Save to 200,000+ for bonus value |
| Using non-PC credit card |
Missing 25-45 points/$1 |
| Forgetting card at Esso |
Link to Speedpass+ app |
PC Optimum App Tips
Features to Use
| Feature |
Value |
| Personalized offers |
Load before every shop |
| Digital card |
Never forget your card |
| Flyer integration |
See weekly deals |
| Purchase history |
Track spending and points |
| PC Express |
Order pickup/delivery |
Weekly Routine
| Day |
Action |
| Thursday |
Check new weekly offers |
| Before shopping |
Load all relevant offers |
| At checkout |
Scan card, pay with PC Mastercard |
| After shopping |
Verify points posted correctly |
Frequently Asked Questions
Can I combine household points?
Yes. You can link up to 6 PC Optimum accounts to share points. All members earn to the same pool and can redeem.
Do prescriptions earn points?
Prescription earning varies by province due to healthcare regulations. In most provinces, you earn points but at reduced rates. Check with your local Shoppers pharmacy.
What’s the best 20x strategy?
Stock up on items you’ll use throughout the year: toiletries, beauty products, vitamins, gift cards. Spending $200 on a 20x day earns 60,000 points ($60 value).
Should I get the PC World Elite Mastercard?
If you spend $500+/month at PC stores, yes. No annual fee and you’ll earn significantly more points (45 vs 15 per dollar).
Can I earn points on gift card purchases?
At Shoppers during regular promotions, yes. During some 20x events, gift cards may be excluded. Check event terms.