PC Optimum is Canada’s largest grocery loyalty program, covering Loblaws, Shoppers Drug Mart, Esso, and more. Here’s how to maximize your points.
PC Optimum Overview
Feature
Details
Point value
1 cent per point
Base earning
15 points per $1 at most stores
Minimum redemption
10,000 points = $10
Maximum redemption
250,000 points = $400
Expiry
12 months inactivity
Membership cost
Free
PC Optimum Earning Structure
Points
Dollar Value
10,000
$10
20,000
$20
50,000
$50
100,000
$100
150,000
$170
200,000
$250
250,000
$400
Note: Higher redemption tiers offer better value per point. Redeeming 250,000 gets you $400 (1.6 cents/point) vs 10,000 for $10 (1 cent/point).
Where to Earn PC Optimum Points
Grocery Stores
Store
Base Earning
Notes
Loblaws
15 points/$1
Full grocery
Real Canadian Superstore
15 points/$1
Full grocery + Joe Fresh
No Frills
15 points/$1
Discount grocery
Zehrs
15 points/$1
Ontario
Valu-mart
15 points/$1
Ontario
Your Independent Grocer
15 points/$1
Various provinces
Fortinos
15 points/$1
Ontario
Atlantic Superstore
15 points/$1
Atlantic Canada
Maxi
15 points/$1
Quebec
Provigo
15 points/$1
Quebec
T&T Supermarket
15 points/$1
Asian specialty
Extra Foods
15 points/$1
Western Canada
Shoppers Drug Mart
Purchase
Base Earning
Beauty
15 points/$1
Health & wellness
15 points/$1
Prescriptions
Varies by province
Groceries/household
15 points/$1
Electronics
15 points/$1
Gas & Convenience
Partner
Earning
Esso (with PC card)
10 points/L
Esso convenience store
15 points/$1
Mobil (with PC card)
10 points/L
Other Partners
Partner
Earning
Joe Fresh
15 points/$1
PC Express (grocery pickup)
15 points/$1
PC Travel
Points on bookings
LCBO (Ontario)
Points on select purchases
PC Financial Credit Cards
Card
Annual Fee
Earning Rate
Best For
PC Financial Mastercard (no fee)
$0
10 points/$1 everywhere, 25 points/$1 at PC stores
Entry-level
PC Financial World Mastercard
$0
10 points/$1 everywhere, 30 points/$1 at PC stores
Mid spenders
PC Financial World Elite Mastercard
$0
10 points/$1 everywhere, 45 points/$1 at PC stores, 30 points/$1 gas
Heavy PC shoppers
Earning Comparison
Card
$500/month PC groceries
$500/month other spending
No card (points only)
7,500 points
—
PC Financial Mastercard
12,500 points
5,000 points
PC World Mastercard
15,000 points
5,000 points
PC World Elite Mastercard
22,500 points
5,000 points
Annual value with PC World Elite at PC stores:
$500/month × 45 points = 270,000 points/year = $270+ in free groceries
How to Maximize PC Optimum Points
1. Personalized Offers (Essential)
Offer Type
Example
Product bonus
“Get 2,000 points on Oreo cookies”
Spend threshold
“Spend $30 on produce, get 5,000 points”
Category bonus
“Get 2x points on dairy this week”
PC Express bonus
“Pickup order, get 10,000 points”
Strategy:
Open PC Optimum app before shopping
Load all relevant offers (they auto-activate)
Plan shopping around highest-value offers
Scan card at checkout
2. 20x Points Events (Best Days to Shop)
Regular purchase
Points earned normally
Points earned on 20x day
$100 at Shoppers
1,500 points
30,000 points
$200 at Shoppers
3,000 points
60,000 points
$300 at Shoppers
4,500 points
90,000 points
When 20x events happen:
Typically Saturday mornings at Shoppers Drug Mart
Sometimes weekday evenings
Often requires minimum purchase ($50-$75)
Check app and flyers for announcements
Best 20x strategy:
Stock up on cosmetics, skincare, vitamins
Buy gift cards for future needs
Purchase electronics (tablets, headphones)
Get toiletries you’ll use throughout the year
3. PC Express Pickup/Delivery Bonuses
Promotion
Points
First PC Express order
20,000+ points
Weekly PC Express bonus
Varies (2,000-10,000)
Spend threshold PC Express
Often 10,000+ on $100 spend
4. Bonus Events
Event
Frequency
Value
20x points
Monthly
Best event
Points Days (Loblaws)
Quarterly
Extra points on purchases
Shoppers Beauty Bonus
Regular
Beauty-specific bonuses
PC Insiders Report
Quarterly
New personalized offers
Redemption Strategy
Redemption Tiers
Points
Value
Value/Point
10,000
$10
1.0 cents
20,000
$20
1.0 cents
50,000
$50
1.0 cents
100,000
$100
1.0 cents
150,000
$170
1.13 cents
200,000
$250
1.25 cents
250,000
$400
1.6 cents
When to Redeem
Tier
Recommendation
10,000-100,000
Redeem anytime if needed
150,000+
Better value—wait if you can
250,000
Best value (60% bonus vs 10,000 tier)
Optimal strategy: Save to 200,000 or 250,000 for maximum value, but don’t stress if you need to redeem earlier.
Where to Redeem
Location
Notes
Loblaws banner stores
Any grocery purchase
Shoppers Drug Mart
Any non-prescription purchase
Esso/Mobil
Gas redemption
PC Travel
Travel bookings
PC Optimum + PC Mastercard Combo
Maximum Earning Example
Transaction
Without PC Card
With PC World Elite
$100 groceries (Loblaws)
1,500 points
4,500 points
+ Personalized offers (avg)
3,000 points
3,000 points
Total
4,500 points
7,500 points
Annual earning (heavy PC shopper):
$800/month groceries × 45 points = 432,000 base points
Offers average 15,000/month = 180,000 points
Total: 612,000 points = $600+ value/year
Stacking Strategy
Load personalized offers in app
Shop during 20x events when possible
Pay with PC Financial Mastercard
Scan PC Optimum card
Save points to 200,000+ for bonus redemption value
PC Optimum vs Scene+
Feature
PC Optimum
Scene+
Point value
1-1.6 cents
1 cent
Grocery partner
Loblaws
Sobeys
Drug store
Shoppers Drug Mart
Lawtons
Gas
Esso/Mobil
—
Entertainment
—
Cineplex
Credit card
PC Financial
Scotiabank
Transfer to airline
No
Yes (Aeroplan )
Best bonus event
20x points
—
Which Program Wins?
If you shop at…
Winner
Loblaws/No Frills/Superstore
PC Optimum
Sobeys/Safeway/Foodland
Scene+
Shoppers Drug Mart for beauty
PC Optimum
Cineplex often
Scene+
Want airline miles
Scene+ (Aeroplan transfer)
Esso gas
PC Optimum
Weekly Grocery Shopper
Action
Why
Check offers every week
New offers drop regularly
Plan shopping around offers
3,000-10,000 bonus points/visit
Use PC World Elite
45 points/$1 vs 15 base
Try PC Express occasionally
Promo bonus offers
Shoppers Drug Mart Regular
Action
Why
Wait for 20x events
20x the points
Stock up on big 20x days
Toiletries, beauty, vitamins
Check Beauty offer section
Frequent cosmetics bonuses
Use PC card
Extra points layer
Esso Gas Station User
Action
Why
Link card to Speedpass+
Auto-earn 10 points/L
Get PC World Elite
30 points/$1 on gas
Buy car wash with fill-up
Points on both
Use convenience store for snacks
15 points/$1
Common Mistakes
Mistake
Fix
Not loading offers
Check app every shopping trip
Missing 20x events
Set calendar reminder for Shoppers
Redeeming at 10,000
Save to 200,000+ for bonus value
Using non-PC credit card
Missing 25-45 points/$1
Forgetting card at Esso
Link to Speedpass+ app
PC Optimum App Tips
Features to Use
Feature
Value
Personalized offers
Load before every shop
Digital card
Never forget your card
Flyer integration
See weekly deals
Purchase history
Track spending and points
PC Express
Order pickup/delivery
Weekly Routine
Day
Action
Thursday
Check new weekly offers
Before shopping
Load all relevant offers
At checkout
Scan card, pay with PC Mastercard
After shopping
Verify points posted correctly
Frequently Asked Questions
Can I combine household points?
Yes. You can link up to 6 PC Optimum accounts to share points. All members earn to the same pool and can redeem.
Do prescriptions earn points?
Prescription earning varies by province due to healthcare regulations. In most provinces, you earn points but at reduced rates. Check with your local Shoppers pharmacy.
What’s the best 20x strategy?
Stock up on items you’ll use throughout the year: toiletries, beauty products, vitamins, gift cards. Spending $200 on a 20x day earns 60,000 points ($60 value).
Should I get the PC World Elite Mastercard?
If you spend $500+/month at PC stores, yes. No annual fee and you’ll earn significantly more points (45 vs 15 per dollar).
Can I earn points on gift card purchases?
At Shoppers during regular promotions, yes. During some 20x events, gift cards may be excluded. Check event terms.
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